Courses

Strategic Planning

18 Hours

About

Learning Objectives

Learning Objectives

The main aim of this course is to develop onlearners’ analytical and critical thinking to allow them to effectively function in corporate day-to-day strategic planning, analysis and decision making. The following topics will be explored so as to develop the ability to deal with opportunities and threats: competitive positioning and industry analysis; the company’s internal capabilities and resources; the value chain developed by the company (production chain, value capturing, value curve and value innovation); and the key component of strategic planning – its implementation.

Program content

Competitive Positioning

Value Proposition

Value Chain

Assets and Strategic Competencies

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