Courses

Strategic Marketing

18 Hours

About

Learning Objectives

Learning Objectives

This course provides an overview of the current leading applied-marketing theories so as to allow onlearners to proficiently use various marketing tools to manage multi-media demands (analog and digital), to have a clear idea of their target audience and to design successful corporate strategies.

Program content

Marketing and Marketing Mix Concepts

Strategic Marketing Planning

Strategic Marketing vs Operational Marketing

This course is an integral component of the following MBA Paths and Programs:

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