Courses

Strategic Marketing

18 Hours

About

Learning Objectives

Learning Objectives

This course provides an overview of the current leading applied-marketing theories so as to allow onlearners to proficiently use various marketing tools to manage multi-media demands (analog and digital), to have a clear idea of their target audience and to design successful corporate strategies.

Program content

Marketing and Marketing Mix Concepts

Strategic Marketing Planning

Strategic Marketing vs Operational Marketing

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  • 2 years subscription

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