Courses

Relationship Management and Digital Relationships

18 Hours

About

Learning Objectives

Learning Objectives

This course aims to address key issues in customer relationship management, its strategic role for business and its interwoven tapestry with marketing strategies. We will discuss winning techniques to build customized relationships with the new consumer, who is increasingly connected and digital.

Program content

Fundamentals of Customer Relationship Management

Customer Segmentation and Customer Relationship Actions

How Increasingly Connected Consumers Affect Relationship Strategies

Digital Relationship Actions

Gain access to Saint Paul’s award-winning digital platform, 5 times acknowledged as one of the world’s top business schools.

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  • 1 year subscription

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  • 2 years subscription

  • Unrestricted access to all the content

  • Earn Saint Paul Course Certificates