Courses

Monitoring Competition

18 Hours

About

Learning Objectives

Learning Objectives

Thorough investigation and assessment of competition is one of the major components of a strategic competition analysis that aims to evaluate strengths and weaknesses and to implement effective strategies that lead to a competitive edge. This course will be a step-by-step process of competition analysis that will allow you to design winning strategies based on in-depth understanding of how competition unfolds.

Program content

The Phenomenon of Competition in Society and the Importance of Competition Assessment for Corporate Strategy

The Context of Competition as it Relates to Digital Transformation and Disruptive Change

Value Aggregation and its Role in Competition Assessment and Strategy

Reinforcing Competitive Edge via Corporate Resources

Definition of Competitors, Strategic Groups and Price-points Structure

Economic Fundamentals of Market Structures and Competition

Sector Competition and its Settings within the Current Business Scenario

Competitive Strategies Typology

Competition Data Collection

Using Excel to Analyze Competitors and Make Strategic Choices

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