Courses

Introduction to Market Intelligence

18 Hours

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Learning Objectives

Learning Objectives

Market Intelligence, based on intelligence cycles and situated methodology, is an essential practice to mitigate risks associated with executive decision-making and to foster higher efficiency. Clear understanding of every phase comprised by this cycle and collaborative multidisciplinary contribution to organizational intelligence can more appropriately guide decision-making. This course aims to explore some of the main marketing and intelligence methodologies and tools, a cycle operationalization methodology, analytical techniques to turn data into intelligence and parameterized data collection through true-to-life experiential activities.

Program content

Creating a Market Intelligence Area

Developing Intelligence Processes

Information and Knowledge Management

Data Strategic Analysis

Collaborative Networks

Cross-reference-data-based Strategies

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