Courses

B2B and B2C Strategies

18 Hours

About

Learning Objectives

Learning Objectives

This course on B2B & B2C Strategies and Value System provides onlearners with a clear view of how to act strategically in each link of the value chain so as to enhance business results. Relying on a pragmatic stance towards shareholder capital, customer satisfaction and long-lasting business, this course invites strategic reflection and a strong orientation towards providing customers with tangible and measurable value generation.

Program content

Value System

B2B Strategy - Developing an Opportunity Map

B2C Strategy - Trade Marketing

Results Orientation

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